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# Online shop websites for small businesses and wine merchants
- URL: https://abstract27.com/website-for-small-online-shops/
- Published: 2026-10-31T15:20:35.000Z
- Updated: 2026-10-31T15:20:51.000Z
- Description: Selling online with the right tool: simple sales and subscriptions on your website, or Shopify for a full catalogue. For shops, wine merchants and makers.
- Author: Jérémie Raude-Leroy
- Tags: Services, #service, #sector-retail-food

**Selling online starts with the right tool. For a few products, subscriptions or digital products, your Abstract27 website takes card payments directly, for £25 a month. For a full catalogue (stock, variants, shipping), we point you to Shopify, which we set up and run for you, as we did for wine merchant Tell Me Wine. Either way, you stay in control of your shop.**

[tellmewine.co.uk![Tell Me Wine online shop](https://abstract27-blog.b-cdn.net/fr/2024/04/tellmewine.webp)Tell Me Wine — wine merchant (Shopify)](https://abstract27.com/tellmewine-co-uk-ecommerce-website-redesign/)[apar.tv![Home page of APAR.TV](https://abstract27-blog.b-cdn.net/fr/2025/05/CleanShot-2025-05-28-at-09.56.53-2x.webp)APAR.TV — products and subscriptions](https://abstract27.com/wordpress-to-ghost-migration-how-apar-tv-saved-its-media/)

Online shops we designed and run. Click a site to read the case study.

[Book a free 30-minute call](https://abstract27.com/contact/#book-a-call)[See our plans and pricing](https://abstract27.com/services/)

## What a small online shop website needs

- **Product pages that sell**: photos, description, price and a clear buy button.
- **Card payments** through Stripe, with no card data stored on the website.
- **Subscriptions** (monthly boxes, clubs, content) with automatic renewal.
- **Digital products** (books, guides, music) delivered automatically after purchase.
- **Terms, delivery and cancellation rights** shown clearly before purchase.
- **A newsletter** to announce new products and bring customers back.

## What your customers will see

apar.tv

![APAR.TV home page with the buy button](https://abstract27.com/content/images/2026/10/sector-apar-home-7cee02b88d.jpg)

**One product, one price, one button.** APAR.TV's personalised book sells straight from the home page, €34 one-off. [APAR.TV case study](https://abstract27.com/wordpress-to-ghost-migration-how-apar-tv-saved-its-media/)

apar.tv/abonnement-oracle

![APAR.TV yearly subscription page](https://abstract27.com/content/images/2026/10/sector-apar-subscription-94b6ca74fa.jpg)

**Subscriptions.** A €90 yearly subscription, presented and paid on the website, with automatic renewal. [APAR.TV case study](https://abstract27.com/wordpress-to-ghost-migration-how-apar-tv-saved-its-media/)

clubpetitpierrot.co.uk/shop

![Club Petit Pierrot shop](https://abstract27.com/content/images/2026/10/sector-shop-pierrot-91845f1ee2.jpg)

**A built-in shop.** Learning resources sold on the website and delivered across the UK. [Club Petit Pierrot case study](https://abstract27.com/website-for-a-childrens-french-school-in-london-clubpetitpierrot-co-uk/)

## Your website or Shopify: the right tool for your catalogue

- **A few products, subscriptions, digital goods**: everything sells directly on your website, like APAR.TV's books and yearly subscription or Club Petit Pierrot's shop.
- **A full catalogue** (dozens of products, stock, variants, couriers): Shopify is built for it. We set it up, link it to your website and keep it moving; that is what we did for Tell Me Wine. Bespoke quote on the call.

## What the law expects from an online shop

- **Clear terms and the 14-day cancellation right** that consumers have under the Consumer Contracts Regulations 2013.
- **Wine merchants**: selling alcohol to under-18s is an offence, so we add age verification and keep the copy responsible.

## New website, redesign or migration: we handle it

No website yet? We build it. A site on Wix, WordPress, Squarespace or a directory platform? We rebuild it and move your content, redirecting every old address so you keep your Google rankings. Then we stay on: updates, backups and changes on request. The shop owner focuses on the work; we run the website.

## Built on Ghost, open-source software you own

Every site we build runs on Ghost®, the open-source publishing platform. The editor is as simple as writing an email, the newsletter is built in, pages load fast, and your content and subscriber list can be exported at any time — nothing is locked in. Ghost is the only platform we build on.

## What we have built

- [Tell Me Wine](https://abstract27.com/tellmewine-co-uk-ecommerce-website-redesign/) — a wine merchant's online shop relaunched on Shopify: better sales, and a client in full control of the site.
- [APAR.TV](https://abstract27.com/wordpress-to-ghost-migration-how-apar-tv-saved-its-media/) — a media outlet made profitable on Ghost, selling personalised books and a yearly subscription directly on its website.
- [Club Petit Pierrot](https://abstract27.com/website-for-a-childrens-french-school-in-london-clubpetitpierrot-co-uk/) — a shop of learning resources built into the website, with no card data stored.

Let's talk about your online shop

A free 30-minute video call, no commitment: you tell us about your catalogue, we recommend the right tool and give you a precise price and timeline.

[Book a free 30-minute call](https://abstract27.com/contact/#book-a-call)[Get a free website quote](https://abstract27.com/contact/#your-project)

## Price

A managed website costs **£25 a month** in one language or **£40 a month** bilingual: design and build, hosting, security updates, daily backups, newsletter and content changes on request. No setup fee, first version as fast as you need it (the same day if urgent, otherwise within a week), cancel any time. [See plans and pricing](https://abstract27.com/services/). The managed website is £25 a month; setting up a Shopify shop is quoted separately.

[Book a free 30-minute call](https://abstract27.com/contact/#book-a-call)[See our plans and pricing](https://abstract27.com/services/)

## How it works

1. **Free call.** You tell us about your organisation and what the site must do; we tell you exactly what we would build.
2. **A first version as fast as you need it.** We adapt to you: the same day if it is urgent, otherwise within a week. We set up your pages, newsletter and forms. If you prefer, we build it first on a beta site of ours: you check that everything works, and only when it suits you do we move it to your official domain, safely.
3. **We run it for you.** Hosting, updates, backups and changes on request are included. You publish when you want, we handle the rest. We adapt to what you need — our [client reviews](https://abstract27.com/reviews/) say so.

## Frequently asked questions

### How much does an online shop website cost?

For simple sales, subscriptions or digital products: £25 a month in one language (£40 bilingual), with no setup fee. For a full catalogue on Shopify: a bespoke quote on the call.

### Do I need Shopify to sell online?

Not always. For a few products, subscriptions or digital goods, your website is enough. Beyond a few dozen products with stock and shipping, Shopify is a better fit, and we set it up.

### How are payments taken?

By card through Stripe: the money goes to your account, and no card data is stored on the website.

### Can I sell subscriptions or boxes?

Yes: monthly or yearly subscriptions with automatic renewal, like APAR.TV's yearly subscription.

### What must an online shop show?

Your business details, terms, delivery information and the 14-day cancellation right under the Consumer Contracts Regulations 2013\. We set the pages up and you approve them.

### I sell wine: what do I need?

Age verification on the website, since selling alcohol to under-18s is an offence, and responsible copy.

### My shop is on Wix or WooCommerce: can you move it?

Yes. We move your products and content and redirect every old address so you keep your Google rankings.

### How fast can my shop be live?

As fast as you need: the same day for simple sales if it is urgent, otherwise within a week. If you prefer, the first version lives on a beta site first: you check everything, then we move it to your official domain, safely.

[Get a free website quote →](https://abstract27.com/contact/#your-project)Takes about 1 minute · Clear price and timing