Website design for coaches

A coaching website has three jobs: say clearly who you help and how, earn trust, and turn a visitor into a booked discovery call. Abstract27 builds websites for life coaches, business and executive coaches and personal trainers: £25 a month to install and run yours (hosting, updates, backups), with no setup fee, or £749 once for a complete build.

monalma.com

Alma — coach and course creator

renaissanceexecs.com

Renaissance Execs — support for business leaders

mozeact.com

Mozeact — consultancy

Websites we designed and run for coaches and consultants. Click a site to read the case study.

What a coach website needs

• A clear promise on the home page: who you help, with what, and the change they can expect, without promises you cannot keep.
• One page per programme: one-to-one sessions, packages, team coaching, with length, format (online or in person) and price if you wish.
• Discovery-call booking: Calendly or Cal.com built in, with online payment if needed.
• Your accreditations and client testimonials, with their consent, where visitors hesitate.
• A newsletter to stay in touch with prospects who are not ready yet.
• Paid programmes or members-only content, run by Ghost with Stripe payments.

What your clients will see

renaissanceexecs.com

renaissanceexecs.com/book

monalma.com/formations

Life coach, business coach, personal trainer: a website for your practice

• Life coaches: a warm tone, your story, articles that show your approach and a discovery call one click away.
• Business and executive coaches: offers for individuals and companies, references, and a quote form for team programmes.
• Personal trainers: session schedule, packages and memberships, the area you cover, booking and payment online.

Coaching is not a regulated profession in the UK, but your website is covered by the ASA's CAP Code: results and income claims need evidence and testimonials must be genuine. We help you keep your promise ambitious and honest.

New website, redesign or migration: we handle it

No website yet? We build it. A site on Wix, WordPress, Squarespace or a directory platform? We rebuild it and move your content, redirecting every old address so you keep your Google rankings. Building, redesigning and moving your content are part of our full website creation: £749 once, live in 7 days. Then we stay on: updates, backups and changes on request. The coach focuses on the work; we run the website.

Built on Ghost, open-source software you own

Every site we build runs on Ghost®, the open-source publishing platform. The editor is as simple as writing an email, the newsletter is built in, pages load fast, and your content and subscriber list can be exported at any time — nothing is locked in. Ghost is the only platform we build on.

What we have built

• Alma — the video course website of a coach, with a bespoke theme from her brand guidelines and international payments.
• Renaissance Execs — a practice supporting business leaders, moved from Webflow to Ghost, with a single booking journey and a newsletter.
• Mozeact — a consultancy moved from WordPress to Ghost, now publishing without waiting for a developer.

Price

£25 a month in one language or £40 a month bilingual: we install your professional website and run it — hosting, security updates, daily backups and newsletter. No setup fee: you add your own texts with an editor as simple as writing an email, and you can cancel any time. Want us to build it all for you — pages written up, your existing content moved across, launch and training? Full website creation is £749 once, live in 7 days. See plans and pricing.

How it works

1. Free call. You tell us about your organisation and what the site must do; we tell you exactly what we would build.
2. Your site installed within a week. We set up your website, newsletter and forms — the same day if it is urgent — and you add your texts. With full website creation (£749 once), we build your pages too: written up, your existing content moved across, live in 7 days. If you prefer, we build it first on a beta site of ours: you check that everything works, and only when it suits you do we move it to your official domain, safely.
3. We run it for you. Hosting, updates, backups and changes on request are included. You publish when you want, we handle the rest. We adapt to what you need — our client reviews say so.

Frequently asked questions

How much does a coaching website cost?

With Abstract27, £25 a month in one language or £40 bilingual: we install your website and run it (hosting, updates, backups, newsletter), with no setup fee. Want us to build it all for you — pages written up, your existing content moved across, launch and training? Full website creation is £749 once.

Do I really need a website if I am on Instagram and LinkedIn?

Social networks get you noticed, but you only rent your place there. Your website is yours: Google finds you there, prospects book there, and your mailing list stays with you whatever happens to the platforms.

Can clients book and pay for a session online?

Yes. We build in Calendly or Cal.com, with payment at booking if you wish.

Can I sell a programme or a course on my website?

Yes. Ghost runs paid memberships and members-only content; we have built a video course website with international payments.

Can I show client testimonials?

Yes, with their consent, as long as they are genuine and do not promise results you could not prove.

Do you build websites for personal trainers?

Yes: session schedule, packages and memberships, the area you cover and online booking.

My website is on Wix, Squarespace or an all-in-one platform: can you move it?

Yes. We move your pages, articles and mailing list and redirect every old address to keep your Google rankings.

How fast can my website be live?

As fast as you need: the same day if it is urgent, otherwise within a week. If you prefer, the first version lives on a beta site first: you check everything, then we move it to your official domain, safely.

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