Abstract27
Migrate your website to Ghost — from WordPress, Wix, Squarespace or Substack
We move your website to Ghost — content, images, subscribers and redirects — without losing your search traffic. From £749, then hosting from £25 a month.
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Abstract27 is a web agency specialising in Ghost, the open-source publishing platform. We migrate websites to Ghost from WordPress, Wix, Squarespace, Substack, Blogger and others: your pages and articles, images, newsletter subscribers and every old URL redirected, so you keep your search traffic. Migration is part of our website packages, from £749 paid once, then hosting from £25 a month.
Book a free 30-minute call →We look at your current site together and tell you what the move involves
Why move to Ghost
- Open source, so you own your site. No proprietary page builder, no export fee: your content and subscriber list can leave at any time.
- Newsletter and memberships built in. Send emails, sell paid subscriptions or collect donations without stacking plugins.
- Fast and secure. No plugin sprawl, fewer updates to chase, pages that load quickly — which search engines reward.
- Simple to edit. Writing a page in Ghost feels like writing an email.
What we migrate
- Pages and articles — text, headings, links and layout rebuilt cleanly in Ghost.
- Images and files — moved across and optimised.
- Newsletter subscribers and members — imported into Ghost, with paid members kept on their plan where the old platform allows it.
- Redirects — every old URL sent to its new page with a permanent redirect, so links and Google rankings carry over.
- SEO settings — page titles, descriptions, sitemap and structured data.
- Your domain and email — connected and secured, without breaking your existing mailboxes.
Where we migrate from
- WordPress — from a five-page site to media archives of several thousand articles. Our WordPress to Ghost guide shows the steps.
- Wix and Squarespace — content rebuilt page by page, since these builders offer no clean export.
- Substack, Beehiiv and other newsletter tools — posts and subscribers moved, so you keep sending from your own site. See how to migrate from Substack to Ghost.
- Blogger and older platforms — on request.
Migrations we have done
- Dispensaire Français — WordPress to two Ghost sites (French and English): 664 contacts migrated, 132 redirects, online donations with Gift Aid.
- APAR.TV — more than 8,000 articles moved from WordPress to Ghost.
- DoYouSpeakLondon — 173 articles migrated from WordPress, with a weekly newsletter.
- FAFGB — Wix to Ghost: 68 content items rebuilt and a directory of 39 associations.
- Club Petit Pierrot — WordPress to Ghost for a French school in London.
Price
Migration is included in our website creation packages, paid once:
- Web Essentiel — £749: up to five pages migrated and rebuilt, live in about 7 days.
- Web Pro — £1,397: full migration of your pages and articles with redirects, plus custom features such as online payments or bookings.
Your site is then hosted on our managed website plan, from £25 a month (£40 bilingual): hosting, security updates, backups, newsletter and content changes on request. A very large archive or a complex membership set-up gets a quote first.
How it works
- Audit — free call. We look at your current site, its traffic and what must move.
- Migration on a preview address. Your current site stays online while we build the Ghost version; you review it before anything changes.
- Switch-over. We point your domain to Ghost, activate the redirects and check every important URL.
- Follow-up. We watch Google Search Console in the following weeks and fix anything that slips.
Frequently asked questions
Will I lose my Google rankings when I move to Ghost?
Not if the move is done properly. We keep your URLs where possible and redirect every old address to its new page, so search engines transfer your rankings.
Can you migrate my newsletter subscribers?
Yes. Subscribers are imported into Ghost. For paid subscriptions, we check with you what your current platform lets us carry over.
How long does a migration take?
About a week for a small site. Larger archives take longer; we give you a date after the audit.
Does my site stay online during the migration?
Yes. We build on a preview address and only switch once you have approved the new site.
Do you work with Ghost?
Ghost is the only platform we build on. Abstract27 is an independent agency, not affiliated with the Ghost Foundation.
Get a free migration quote →Takes about 1 minute · We reply with a clear plan and price
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