Case study - Website Migration from Blogger to Ghost CMS

Client: taxtrends.co.uk
Industry: Accounting
Services Provided: Website Migration, SEO Optimization, Technical Training

Planning a similar move? See our Blogger and Medium to Ghost migration service: we take care of everything, from content to redirects.

Client's review

Project Objective

Franck Sidon, Managing Director at TaxAssist Accountants, required a platform upgrade for his bilingual (French and English) website from Blogger to a more robust, mobile-friendly, and SEO-optimized platform. He needed a solution that not only improved the site's aesthetics and functionality but also maintained the integrity of existing content and URL structure.

Implemented Solutions

Migration from blogger to Ghost CMS

We migrated Franck's dual-language website content from Blogger to Ghost CMS, chosen for its superior performance and flexibility. Ghost CMS is known for its clean, efficient codebase and was ideal for supporting a bilingual site without sacrificing load times or usability.

SEO and URL Redirection

To preserve SEO value and ensure a seamless user experience, we implemented a comprehensive redirection strategy from the old Blogger URLs to the new ones on Ghost CMS. This step was critical in maintaining search rankings and minimizing any disruption in user access during the transition.

Custom Design and Responsive Layout

The website was redesigned to be fully responsive and to enhance usability on mobile devices. The new design was tailored to accommodate content in both French and English, ensuring an optimal experience for all users regardless of their language preference.

Technical Training and Empowerment:

Given Franck’s good IT skills, we provided specialized training on the advanced features of Ghost CMS. Franck was quickly able to grasp the functionalities of the new system, enabling him to manage the website’s content and technical settings independently.

Performances

Results

The migration to Ghost CMS has significantly upgraded the functionality and aesthetics of Franck Sidon’s website. With the bilingual content effectively managed and optimized, and old URLs skillfully redirected, the site maintained its SEO rankings and improved in user engagement metrics. Franck’s ability to autonomously manage the site has reduced dependency on external IT support and enhanced his control over the website operations.

Conclusion

This project exemplifies our capability to handle complex migrations and optimize web properties for enhanced performance and self-sufficiency. Franck Sidon’s satisfaction underscores our commitment to providing tailored solutions that align with our clients’ technical skills and business goals.

What the client says

“I had been hosting my website on blogger and had been wanting to migrate to a fast, modern and mobile friendly platform for a while. Jérémie managed to convince me to make the move and I’m very happy he did. The result is stunning, SEO friendly and easy to maintain. And on top of that the ongoing hosting fees are very reasonable (actually cheaper than on Ghost Pro).”

— Franck Sidon · ★★★★★ Google review, May 2024