The 10 Best ClickFunnels Alternatives [2024]

Explore the 10 best alternatives to ClickFunnels in 2024 to optimise your online marketing.
The 10 Best ClickFunnels Alternatives [2024]
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In: Alternatives

Discover the top 10 alternatives to ClickFunnels in 2024 to optimize your online marketing.


According to HubSpot, nearly two-thirds of marketers are experiencing an average conversion rate of less than 10% on their landing pages.

This situation highlights the challenge of effectively optimizing conversion funnels (also known as sales funnels). In this context, ClickFunnels, known for its ease in creating sales funnels, has been widely adopted to address this issue.

However, faced with certain limitations, especially in terms of cost and customization, more and more companies are considering other options.

In this article, we will explore and evaluate the top 10 alternatives to ClickFunnels. Our goal is to provide a detailed comparison of these solutions, highlighting their unique features, advantages, and disadvantages.

Why Look for Alternatives to ClickFunnels?

The widespread use of ClickFunnels makes it a tool of choice in the marketing arsenal of many businesses. However, several factors drive businesses to seek alternatives:

1. Cost Considerations:

With prices ranging from $127 per month for the basic plan to $208 for the most comprehensive plan (billed annually), ClickFunnels can represent a significant investment, especially for small businesses or individuals starting out.

This cost is compared to other platforms offering more affordable options or better-suited pricing structures.

2. Specific Feature Needs:

Although ClickFunnels offers an extensive range of features, some users may find that certain specific options are not as advanced as they would like.

This may include more detailed analytics, advanced A/B testing capabilities, or specific integrations with other tools and platforms.

3. Flexibility and Customization Limits:

Despite a powerful editor and various integrations, the customization and flexibility offered by ClickFunnels may not be sufficient to meet the needs of some users.

What are the main alternatives to ClickFunnels?

Let's now explore some of the top alternatives to ClickFunnels, each offering its own unique advantages.

1. Leadpages


Leadpages is designed for quick and easy creation of high-quality landing pages. This tool is particularly useful for lead generation and sales optimization, thanks to its user-friendly interface that requires no coding skills.

Key Features

  • Easy-to-use drag-and-drop page builder.
  • Wide range of templates tailored to different industries and objectives.
  • Conversion tools such as pop-ups and alert bars.
  • Seamless integrations with email marketing services and CRM platforms.

Advantages and disadvantages table

Advantages Disadvantages
Ease of use with drag-and-drop interface Primarily focused on landing pages, less suited for more complex sales funnels
Extensive library of ready-to-use templates Limited customization compared to more advanced platforms
Focus on conversion rate optimization Basic plan may be restrictive in terms of features
More affordable pricing than some competitors -

Things to remember

Leadpages is an ideal solution for small businesses and individual entrepreneurs looking for an efficient and accessible tool to create landing pages and websites. Its focus on simplicity and lead generation makes it a compelling alternative to ClickFunnels for those primarily focused on these aspects.

2. Ghost CMS


Ghost CMS has evolved from an open-source blogging platform to a comprehensive content management system, distinguished by a content-focused approach.

It offers various tools for publishing, targeting the needs of content-oriented businesses and websites. However, with a few tweaks, you can also create effective landing pages with Ghost and develop simple conversion funnels.

Key Features

. Intuitive user interface to simplify content creation.

. Built-in SEO features to optimize search engine ranking.

. Integrations with various applications and services to expand email marketing capabilities, among others.

. Support for subscription-based business models.

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Advantages and Disadvantages table

Advantages Disadvantages
Focus on content creation and management Fewer options for traditional sales funnel features
Easy-to-use interface Need for third-party integrations for some marketing features
Strong SEO capabilities Limited e-commerce functionalities
Flexibility and customization options -

Things to remember

Ghost CMS is particularly suited for content creators, bloggers, and SMEs. It's a great alternative to ClickFunnels for those who prefer a content-centric platform with basic marketing and subscription features, without the complexities of advanced sales funnels.

3. Unbounce


Unbounce specializes in creating advanced landing pages, catering to the needs of businesses focused on optimizing their marketing campaigns. The platform stands out for its robust A/B testing features and its emphasis on conversion rate optimization.

Key Features

. Dynamic text replacement for more effective PPC campaigns.

. In-depth A/B testing for detailed performance analysis.

. Advanced customization through the drag-and-drop builder.

. AI-guided smart traffic to direct visitors to the most relevant pages.

Advantages and Disadvantages table

Advantages Disadvantages
Highly customizable landing pages Potentially higher cost compared to other options
Advanced A/B testing features Learning curve to master advanced features
AI-assisted conversion rate optimization Primarily focused on landing pages, with limited features beyond
Effective for PPC campaigns and improving ROI -

Things to remember

Unbounce is a robust solution for businesses looking to create sophisticated landing pages and optimize their conversion rates. It is particularly useful for paid advertising campaigns and for companies seeking to maximize their advertising return on investment.

4. Builderall


Builderall positions itself as an all-in-one digital marketing platform, offering a multitude of tools for comprehensive online business management. It stands out for its versatility and extensive range of features, ranging from website creation to marketing automation.

Key Features

. Over 30 built-in tools, including website and funnel builders, email marketing automation, and chatbots.
. Drag-and-drop interface for website and funnel design.
. Advanced analytics and heatmap tracking to understand user behavior.
. Integrated e-commerce features for creating and managing online stores.

Advantages and Disadvantages table

Advantages Disadvantages
Comprehensive suite of marketing tools in one place Can be overwhelming for beginners due to the variety of features
Intuitive and user-friendly interface Some tools may lack depth compared to specialized solutions
Competitive pricing for the range of features Requires a learning curve to fully leverage all capabilities
Great versatility covering various aspects of digital marketing -

Things to remember

Builderall is a versatile and cost-effective solution for those seeking a comprehensive digital marketing platform. It is ideal for entrepreneurs and businesses looking to centralize their marketing tools, although it may require some time to adapt to mastering all its features.

5. Instapage


Instapage focuses on creating premium landing pages, aiming to maximize conversions through personalized and scalable experiences. It is a preferred choice for marketing teams and digital agencies seeking high-quality and optimized landing pages.

Key Features

. Advanced customization for unique landing page experiences.

. A/B testing and analytics tools for performance optimization.

. Collaboration features for teams, including real-time editing.

. AdMap integration to align advertisements with landing pages.

Advantages and Disadvantages table

Advantages Disadvantages
Cutting-edge tools for landing page customization Higher cost compared to other platforms
Comprehensive A/B testing and analytics features May offer more features than needed for simpler requirements
Facilitates collaboration within marketing teams Potentially complex interface for beginners
Tight integration with digital marketing strategies -

Things to remember

Instapage is ideal for large enterprises and digital agencies that require advanced tools to create and optimize landing pages. It is particularly suitable for teams focusing on data-driven and personalized marketing campaigns, justifying its higher investment.

6. Kartra


Kartra presents itself as an all-in-one platform for online marketing, combining website creation, email marketing, landing pages, and customer relationship management (CRM) into one integrated solution. It is designed for businesses seeking a comprehensive approach to their online presence.

Key Features

. Unified platform including hosting, email marketing, landing pages, and CRM.

. Advanced automation tools for marketing campaigns.

. Integrated video hosting, a unique feature among its competitors.

. Detailed analytics to track performance and user behavior.

Advantages and Disadvantages table

Advantages Disadvantages
Comprehensive all-in-one solution for online marketing Higher initial cost compared to other options
Advanced automation and CRM features Complexity due to the multitude of features
Unique capabilities such as video hosting Some features may be excessive for small businesses
Focus on detailed analytics -

Things to remember

Kartra is ideal for small and medium-sized businesses as well as entrepreneurs seeking an all-in-one online marketing and sales solution. Its feature set provides great value, although it requires a larger initial investment.

7. Thrive Themes


Thrive Themes is a suite of WordPress plugins focused on conversion optimization. Designed to enhance engagement and conversion of WordPress sites, it provides an integrated approach to increase website effectiveness.

Discover our article Top 10 Alternatives & Competitors

Key Features

. Selection of conversion-focused WordPress themes.

. Thrive Architect, a powerful visual editor for engaging content.

. Lead generation tools like Thrive Leads and Thrive Quiz Builder.

. A/B testing capabilities to optimize conversion rates.

Advantages and disadvantages Table

Advantages Disadvantages
Suite of tools specifically designed for WordPress users Exclusive to WordPress, not suitable for users of other platforms
Strong emphasis on increasing conversions Potential learning curve to fully leverage the tools
Seamless integration with the WordPress ecosystem Some functional limitations compared to specialized funnel builders
Cost-effective for the range of features offered -

Things to remember

Thrive Themes is an excellent choice for WordPress users looking to maximize their site's conversion potential. With a set of tools specially designed for this purpose, it presents itself as a solid alternative to ClickFunnels for those integrated into the WordPress ecosystem.

8. Landingi


Landingi is a platform dedicated to creating effective landing pages, designed to facilitate their design and optimization. Targeting simplicity of use and efficiency in lead generation.

Key Features

. Intuitive drag-and-drop builder.

. Wide range of customizable templates.

. Effective lead generation tools, such as pop-up forms.

. A/B testing features to optimize conversion rates.

Advantages and disadvantages table

Advantages Disadvantages
Easy-to-master user interface Limited features compared to all-in-one platforms
Variety of templates for different business requirements Some advanced features available only in higher-tier plans
Powerful tools for lead generation and conversion Less suitable for complex marketing campaigns
Affordable pricing, especially for SMEs -

Things to remember

Landingi is a solid option for those in need of a simple and effective tool to create and manage landing pages. It is particularly beneficial for small businesses or those with a limited budget, offering a good balance between features and ease of use.

9. OptimizePress


OptimizePress is a WordPress plugin designed to create landing pages, sales pages, and membership portals. Ideal for those using WordPress, it allows improving online marketing strategies directly from their CMS.

Key Features

. Full integration with WordPress.

. Drag-and-drop landing page editor.

. Features to create membership portals and various marketing pages.

. Handy tools for creating marketing and sales content.

Advantages and disadvantages table

Advantages Disadvantages
Perfect integration with WordPress Limited to WordPress users
Rich set of tools for landing pages and membership sites Some features may lack depth compared to specialized solutions
Unique pricing model potentially more economical in the long term Higher initial cost compared to some subscription models
User-friendly interface for non-technical users -

Things to remember

OptimizePress is an excellent option for WordPress users looking to manage their sales funnels directly within their CMS. It offers a variety of tools in an easy-to-use format, with a single pricing model.

10. Kajabi


Kajabi is an all-in-one platform that integrates course creation, website building, email marketing, and sales funnels. It is recognized for its focus on digital products and online courses, standing out as a solid option for educators and content creators.

Key Features

. Simplified creation and management of courses and digital products.

. Email marketing and automation for effective communication.

. Integrated sales funnel builder.

. Comprehensive website builder with various themes.

Advantages and Disadvantages table

Advantages Disadvantages
Comprehensive platform for online creation, marketing, and sales Higher cost than some alternatives
Robust email marketing and automation tools May be overkill for simpler needs
Intuitive features for sales funnels Mainly focused on digital products, less suited for physical goods
Strong community and support network -

Things to remember

Kajabi is an ideal all-in-one solution for those focused on creating, marketing, and selling digital products. It provides a comprehensive range of tools to support online business efforts, particularly in the digital education and content creation space.

Key Factors to Consider When Choosing an Alternative:

When selecting an alternative to ClickFunnels, several key factors must be considered to ensure that the chosen tool meets your specific needs.

1.Understand Your Business Needs:

It's crucial to understand your goals and specific needs. This includes the type of products or services you offer, your sales process, and your marketing strategies.

2.Scalability and Integration Capabilities:

Choose tools that can adapt and grow with your business. Ease of integration with other tools and services is also essential for a seamless marketing strategy.

3.Cost vs. Value:

Don't focus solely on price but assess the overall value provided by the tool. Sometimes, a higher initial cost can result in a better long-term return on investment.

Stay informed about the latest trends, such as AI and increased focus on user experience. These trends can influence your platform choice in terms of innovation and long-term relevance.

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In summary, while ClickFunnels is a powerful tool, there are many alternatives that may better suit different business needs, budgets, and marketing strategies.

Whether you're looking for a more affordable solution, specific features, or a platform better suited to your business model, it's important to consider all key factors before making your decision.

We encourage you to share your experiences or suggestions regarding these tools.

Which alternative to ClickFunnels have you found most useful for your business? Your feedback can help other readers make the most informed choice for their own needs.

Written by
Jérémie Raude-Leroy
Director of, we build and/or host your website / blog with Ghost CMS. Reliable, hassle-free and SEO optimised, perfect for bloggers, entrepreneurs, freelancers and SMEs.
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