La Liste de mes Envies Pastry: how going digital turns a passion into a business

Client

La Liste de mes Envies Pastry — artisan pastry in London

Industry

Food — fine pastry

Services provided

Website creation
E-commerce advice
Training and support
Technical support

Client review

[Google review of Abstract27 by Isabel Maghrebi

★★★★★ “Really happy I went to Jérémie to build my website. His availability and his ability to explain things clearly were a real asset. He reassured me on the technical side and getting to grips with the tool was made very easy. He offers effective solutions and is always available to answer any question. This collaboration has been, and still is, a genuine pleasure. I highly recommend Jérémie for his professionalism and his expertise!”

Google review of Abstract27 by Isabel Maghrebi

](https://maps.app.goo.gl/bS1XAKeAamobgnZe6)

The challenge

La Liste de mes Envies Pastry wanted a professional online presence to sell its handmade pastry in London. The main challenges were:

Building an attractive online storefront that showed the pastries off properly
Putting in place an ordering system that was both efficient and secure
Making sure the site could be managed day to day without outside help
Making it easier to talk to customers

Our solution

A bespoke web platform

Ghost installed and hosted, for simple content management
A clean design that puts the pastry creations first
An intuitive interface for updating products and prices
An ordering flow built on Stripe for a smooth customer experience

Strategic advice

Recommending payment tools suited to the food sector
Designing an efficient ordering process
A tailored digital communication strategy

In-depth training

Bespoke training sessions on running the site
Ongoing support to get the most out of the platform

Results

A successful online launch
Complete autonomy over the day-to-day running of the site
Greater brand visibility
A streamlined, secure ordering process
Better communication with customers

Impact on the business

Going digital allowed La Liste de mes Envies Pastry to:

Give the brand a more professional image
Simplify order management
Reach a wider customer base
Streamline its commercial processes

Conclusion

This project is a perfect illustration of how we work at Abstract27: guide our clients towards digital self-sufficiency while giving them technical solutions that fit their specific needs. The success of La Liste de mes Envies Pastry shows how much a well-considered online presence matters for independent makers and craftspeople.