WordPress to Ghost CMS migration for Mozeact: regaining digital autonomy and simpler content management

Client

[Mozeact — consultancy for public and private sector initiatives

Impartial, objective, methodical work in service of your needs. Listening to you, talking to everyone, proposing solutions everyone can live with, measuring the results.

Mozeact - Cabinet conseil en actions publiques et privées

](https://mozeact.com/)

Visit Mozeact.com

Industry

Consulting — public and private sector initiatives

Services provided

WordPress to Ghost CMS migration
Website restructuring
Newsletter and membership integration
Client training and support
SEO optimisation
Technical support

Client review

[Google review of Abstract27 by nathalie guzzo

★★★★★ “Just perfect — professional, available, excellent value for money. I recommend without hesitation.”

Google review of Abstract27 by nathalie guzzo

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Project objective

Mozeact, a consultancy specialising in public and private sector initiatives, was running into growing trouble with its WordPress site. The client had gradually lost all autonomy over its own content and depended entirely on outside providers for the smallest change. That meant long delays on updates and high maintenance costs, which severely limited how quickly the firm could react online.

The main objective was to give Mozeact complete independence over its website while simplifying the admin interface, so that regular updates no longer required advanced technical skills. On top of that, the client wanted to communicate directly with its audience through a newsletter built into the site.

The challenge

Migrating away from WordPress raised several significant challenges:

Preserving all existing content and the SEO structure
Recreating the visual identity and brand guidelines on a new platform
Delivering a solution with no complex database to manage
Integrating a newsletter system that was both effective and easy to use
Ensuring a smooth transition without disrupting the live site
Training the client properly so their autonomy would last

Solutions implemented

A strategic migration to Ghost CMS

We chose Ghost CMS as the replacement for its ease of use, its performance and its intuitive interface. It delivers better performance, stronger security and simpler maintenance.

One of Ghost's considerable strengths is its built-in newsletter. We configured it so Mozeact can:

Write and publish articles directly on the site
Turn those articles into newsletters automatically
Manage subscribers and mailing lists simply
Analyse email campaign performance
Do all of it from a single interface, with no extra external tools

Ghost admin showing the member list

A step-by-step approach

1️⃣ Building a beta version: we first developed a test version of the site so the client could see and sign off on the changes before going live.

2️⃣ Structural integration: we carefully recreated the navigation, added the logo and followed the existing brand guidelines to the letter, keeping the brand image consistent.

3️⃣ Publishing and newsletter setup: we put in place and configured the article publishing system with automatic newsletter distribution.

4️⃣ Tailored training: we ran training sessions so the client could master the Ghost interface, manage their content and use the newsletter features effectively.

5️⃣ Final migration: once the beta was signed off and the client trained, we completed the migration to the final URL with minimal downtime — under one minute.

Training and self-sufficiency

Training the client was central to our approach. We designed bespoke sessions covering:

Creating and editing pages
Publishing news items and articles
Turning articles into newsletters
Managing subscribers and mailing lists
Managing media and documents
The basics of SEO within Ghost

That in-depth training let the client take back control of their website and their digital communications straight away.

Results

Autonomy regained

Mozeact can now update its site without outside help, delegate to its own team, publish new content instantly and reshape the site as its services evolve.

Direct communication with the audience

Thanks to the built-in newsletter, the client can now publish an article on the site and send it straight to their subscriber list in a few clicks, with no external tools.

A simpler interface

Moving to Ghost made site administration considerably simpler, with a minimal learning curve for the team.

Better performance

The migration to Ghost brought a noticeable improvement in page load speed, with a positive knock-on effect on both user experience and search rankings.

Lower maintenance costs

Ghost's simplicity and the client's new autonomy removed the recurring costs tied to WordPress maintenance and outside contractors.

Greater responsiveness

Mozeact can now update its site in real time and reach its audience instantly through the built-in newsletter.

Conclusion

The migration of the Mozeact site from WordPress to Ghost CMS is a perfect illustration of our philosophy at Abstract27: deliver the right technical solution so clients become genuinely self-sufficient in their digital communications. This project shows that a simpler, more intuitive platform can radically change how a business manages its online presence.

Ghost CMS has once again proved its worth for consultancies and professional practices looking for an elegant, high-performing solution that is easy to administer.

Want to migrate from WordPress to Ghost and take back control too?

Get in touch to find out how we can simplify the way you manage your website and help you reach your audience more effectively.