1- Social networks (Twitter - Facebook - Instagram - LinkedIn - TikTok)
Social networks are an interesting way to promote your website. You can create posts and share them with your followers. You can also join groups and participate in discussions. This way you will get more visibility for your website.
As you know, on the internet, content is king, therefore, if you post a lot of content (Texts, Photos, Videos, etc...) on the social networks, then, in a way, you are working for them. Prefer teasing, for example, post on Facebook, LinkedIn or Twitter a message like:
"You want to know more about audience development techniques / growth strategy for your website... then, visit Abstract27.com, we just published an article giving you all the tips"
Twitter
You can use Twitter to promote your website in several ways. You can create tweets about your website and share them with your followers, and use hashtags to get more visibility.
Facebook is a good way to promote your website. You can create a page for your website and share it with your friends. You can also join and/or create a group(s) and participate in discussions. This way, you will get more visibility for your website.
You can use Instagram to promote your website by sharing photos and videos of the behind the scenes of your business (The locations of appointments, the photo of a satisfied customer, etc...). You can also use hashtags to get more visibility.
You can use LinkedIn to promote your website by creating posts on your website and sharing them with your connections. You can also join groups and participate in discussions. This way, you will get more visibility for your website.
TikTok
You can use TikTok to promote your website by creating videos on your website and sharing them with your followers. You can also use hashtags to get more visibility.
These are just some of the ways you can use social media to promote your website.
2- Google business pages
Another good way to promote your website is to create a Google business page. This will allow your site to show up when people search for businesses in your industry.
To create a Google business page, you will need to:
- Go to google.com/business Click on "Start Now"
- Type in your business information-Click on "Continue"
- Choose your business category-Click on "Continue"
- Type in your business address-Click on "Continue"
- Add a picture of your business-Click on "Finish"
The more information you give to Google, the better referenced you will be. Also, and most importantly, have your business address validated by Google.
Once your business page is created, you can start sharing it with your customers and followers! Ask them to add reviews to your profile, this will increase the credibility of your business.
3- Organic ranking - Natural search engine optimisation
Write quality articles in your field of expertise. This is exactly what we are doing with this article in order to be referenced on the keyword "How to promote your website / company".
In your case, the idea is the same, choose a problem, then answer it. If, for example, you manage a clinic in London, then, write an article about "The best doctors in London". You are a restaurant owner, share some of your recipes, etc.
When you have written your article, publish it on your website and share it on social networks. You can also submit it to directories or guest blogging sites. This will get you quality links to your website, which will improve your SEO (Search Engine Optimisation).
Here are some tips for writing quality articles
- Write for your audience first, not for search engines, as if you were advising a close friend.
- Write unique and original content
- Use keyword research to find the right keywords to use in your article
- Use images, infographics and videos to break up your text and make your article more visually appealing
- Optimize your title and meta descriptions to improve click-through rates
- Promote your article on social media
- Once online, index your article on google search console
By following these tips, you'll be well on your way to getting more traffic to your website!
4- Link Exchange - Partner Page
One way to get links to your website is to exchange links with other websites. This is called a link exchange. Link exchanges can be beneficial because they help improve your site's authority.
To do this, we recommend that you create a partner page and add all your partners to it and ask them to return the favour.
Below are some examples of partner pages:
These exchanges will help you to improve the referencing of your website and to get traffic from other sites.
5- Flyers / leaflets / prints / posters / business cards
Another way to promote your website/business is offline. To do this, you can create flyers, leaflets, business cards, posters or even print ads and place them in strategic locations.
Here are some examples of places where you can promote your business offline
- Local businesses
- Community centre
- Libraries
- Bakeries
- Tobacco - Press
- Hairdressers
- Local events
- Public transportation
Be sure to include your website address and/or include a QR code on all your offline marketing materials so that people can easily find you online. This will also allow you to track on Google Analytics the returns so you know which locations/means are most effective.
6- Be active on forums (Reddit etc...)
Another way to promote your website/business is to be active on forums. This will allow you to get traffic from people who are interested in the same topics as you. It will also help you build relationships with other forum users and potential customers.
To find relevant forums, use Google search operators such as "inurl:forum" or "site:forum". Once you have found relevant forums, create an account and start participating in discussions. Be sure to include a link to your website in your signature, so people can find you easily.
Here are some examples of popular forums
Frenchlondoners
Reddit
Quora
Doctissimo
By being active on forums, you will be able to get traffic to your website and build relationships with potential customers.
7- Translate your website
If you want to attract international traffic, it is important to have a website available in several languages. By translating your website, you will be able to reach people from all over the world and get more visitors to your site.
There are several ways to translate a website. You can use Google Translate or other machine translation tools. However, these tools are not always accurate and can often produce errors. That's why it's best to use a professional translation service.
Translating your website has many benefits. In addition to getting more traffic, you will also be able to build relationships with people from other cultures and reach new markets.
8- Paid campaigns / web media + paper magazine
Another way to promote your website is to use paid advertising. This can be done through web media such as Google AdWords or banner ads on websites. You can also place ads in magazines or print newspapers.
Paid advertising is a great way to get immediate results. However, it can be expensive and it is important to track your results, so add UTM links. A UTM link is a special type of URL that allows you to track the performance of your ad campaigns.UTM stands for "Urchin Tracking Module" By using UTM links, you will be able to see how many people clicked on your ad and how many of them visited your website. This information will help you optimize your campaigns and get better results.
9- Create videos
Creating videos is another great way to promote your website. By creating informative or entertaining videos, you will be able to reach a wider audience and get more people interested in your site. Loom or OBS are video creation tools you can use to create high-quality videos.
10- Use email marketing
Email marketing is an effective way of promoting your website and reaching your audience directly. Build up a list of subscribers and send out regular newsletters containing relevant information and special offers. Be sure to personalize your emails and use catchy subject lines to increase engagement.
- mailerlite.com
- mailchimp.com
- sendinblue.com
11- Organize / Attend events and conferences
Organizing events or attending events and conferences related to your industry can help you make contacts and promote your website. Prepare business cards with your website address and distribute them at these events.
12- Create an affiliate program
An affiliate program is a way of encouraging others to promote your website in exchange for a commission on sales generated. It can help you extend your reach, get backlinks and increase traffic to your website.
Here are a few tools to get you started...
- firstpromoter.com
- tapfiliate.com
- viral-loops.com
- Rewardful.com
- Tolt.io
13- Word of mouth...
Finally, don't underestimate the power of word of mouth. This is one of the best ways to get more traffic and create a buzz around your business.
Ask your existing audience to share information about your site with their friends and followers. You can also offer incentives, such as discounts or gifts, to encourage people to share the news.
